Choosing your Agent - continued
Marketing ability
When all's said and done, estate agents are only as good as their ability to proactively market your property to the widest possible audience, using the most effective means at their disposal. For Sale boards are important, as are traditional window displays and local press advertising, but you need more than that. You need an exceptional agent - one who will go that extra mile, and who has access to more powerful and more sophisticated marketing techniques.
Guild membership demonstrates a real commitment to marketing at every level - local, regional and national. All Guild agents enjoy exclusive access to the industry's most advanced and most powerful armoury of marketing tools and techniques.
These include:
- A high-quality full colour monthly magazine.
- A high-profile London office serving the entire network.
- Uniquely powerful programmed marketing software.
- Centrally co-ordinated referrals.
- Local and national press relations support.
- Email and text marketing.
- Dedicated design and publishing studio.
- Network of professional photographers.
- Floor plans.
- Virtual tours.
- E-mailers plus e-magazines.
- Regular property exhibitions.
Internet marketing
Almost 80% of prospective buyers start their property search online - so you need an agent with a coherent strategy to ensure your property receives maximum online exposure.
Each Guild Member has their own dedicated website. Most also subscribe to at least one of the major national portal sites, such as Rightmove. In addition, The Guild has its own exclusive national site - guildproperty.co.uk, updated daily and displaying a selection of over 30,000 properties throughout the country, together with location maps and a host of useful local information. Widely advertised in the national press, guildproperty.co.uk is also increasingly well-placed on all the major search engines.
