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HOW WELL DO YOU KNOW THE GUILD? 

Thanks for trying the quiz! See if you know the answers below... 

Remember your Account and Business Development Managers are here to help you maximise your membership - book in a call to go through products and services any time! 

 

Quiz Answers

The Guild has won the title of Best Agency Network for three years running - 2021, 2022 and 2023. Follow the link to discover all of our fantastic winner material which makes a great unique selling point for Guild Members.

ESTAS Win
How many times has The Guild won Best Agency Network at the ESTAS?

Paul Offley shares weekly Cornflakes & Compliance vlogs with the network via a weekly email on Wednesday's at 7.30am. These videos are also shared in the Facebook Group and they can be found in our new learning platform here. Remember, Paul is always around to help, so don't hesitate to get in touch with him should you have any queries.

Cornflakes & Compliance
Where can you find Cornflakes & Compliance updates?

Adding four pages to Life costs just £95 - and there's a couple of great reasons to do this... Property Promotion If you have an amazing property, adding four pages to your magazine can allow you to do a special property feature. You could do an interview with the vendor, add lots of professional photos and even a little area guide. It could help you to secure a listing and you could pass the costs on as part of a marketing strategy fee. Selling Advertising With an extra four pages, you could sell advertising space to local companies such as kitchen fitters or tradesmen. You can choose to do full page adverts, or offer them some advertorial space (an article written by the company including images, or case studies, for example). This can be a great revenue stream, help you to champion your local area and make your magazine more relevant to your community.

Life Magazine

Each extra copy of your Life magazine is just £1.40 per copy - so if you ordered 1,000 copies this would cost £1,400. Life magazine is one of our Members' hero products and there are so many things you can do with them that buying extra copies could be a good addition to your marketing strategy - here are a couple of ideas: Cover Competitions Lots of our Members do well with competitions to be be on the cover - you could run a colouring completion at the local school, or a pet portrait competition on Facebook and the winner gets prime position on your cover, for example. The greater the interaction prior to publication the more interest in your magazine - the perfect reason to print more copies! Supporting Local Events If your local village is hosting an event you could use some of your property pages to help them promote it, either on the cover or inside - people will then help you to distribute the magazine. Or, consider adding an agenda for a local fete or an event special offer inside your magazine - it's a great way to make your magazine relevant and extra copies will be a must!

Life Magazine
How much is an extra copy of Life Magazine (before going to print)?

Our market reports offer you everything you need for a full campaign: Digital page turners Perfect for digital communications such as your website, emails and social media. Printed copies The Guild offers great rates, discover more on The Guild Members' Hub. Social media assets Perfect for sharing the stat headlines, the social assets are prepared and ready to go. White label press release Written for you based on the reports, you can add your business details and send to your local press. Video script Written for you based on the reports, you can create your own market update videos and brand them via the Video Branding Tool. Website buttons If adding to your website homepage, our graphics make great 'buttons' which you can link to your local report. Email template For those using the email marketing solution as part of Guild Enhanced, we create a template you can use to distribute your local report via email to your database. Email footers Link our email footer images to your local report so it's at the bottom of every email.

Quarterly Market Reports
What assets do we provide Members with to accompany the Quarterly Market Reports?

The Guild produces 16 reports each quarter - one for each of the regions below. All Members have access to every region, meaning you can share these reports with those looking to relocate; a great way to showcase the breadth of The Guild network you are part of! East Midlands West Midlands Devon & Cornwall Essex, Norfolk, Suffolk Hertfordshire, Bedfordshire & Cambridgeshire London North East, Yorkshire & The Humber West of England North West Northern Ireland Scotland South East Home Counties Southern Home Counties Southern Thames Valley Wales

Quarterly Market Reports
How many market reports do we produce every quarter?

Pitched at three levels, The Guild plans ensure you choose the right level of support, tools and services for your business to help you realise your potential revenue and market share. By upgrading from Guild Standard, you can access: - Up to 15% discount on digital marketing packages - Up to 15% discount on mystery shopping - Local SEO - Email marketing solution - Quarterly mystery shop on applicant enquiry - Managed communication plan where we manage your emails and social media To learn more about The Guild Plans, follow the link below or talk to your Account or Business Development Manager.

The Guild Plans

Lead Responder Our automated lead responder service qualifies Portal leads and converts applicants into instructions. Instant Valuation Tool Our Instant Online Valuation Tool generates leads from your website, or other online platforms, by providing users with an instant online estimate of the value of their home, in exchange for their contact details, enabling you to follow up and generate an appraisal appointment. Book a Valuation Tool Our online market appraisal booking tool is designed to help you gain leads across all of your digital platforms and helps you to convert them into appointments. This service was designed to be simple in order to maximise leads so, the tool simply asks for some personal/contact details, whether they want to sell or let, and whether they want a virtual or physical valuation. Once completed, both you and the vendor or landlord will receive an email notification, so that you can book an appointment in with them. Lead Management Dashboard Our dashboard connects all of our lead generation tools together, helping you to track leads efficiently. From the dashboard, you’ll be able to manage all your leads in one place, easily identify opportunities where applicants have indicated they also have a property to sell or require a mortgage and ultimately drive more revenue for your business! Managing your leads in the dashboard is much more efficient than through an email inbox.

IT & Online Tools

You have unlimited sends via the Email Marketing Solution when you're on The Guild's Enhanced Plan. With unlimited sends, we provide one of the most cost-effective email marketing solutions available. Combined with our in-depth reporting suite, we make it simple to track, analyse and follow-up on every campaign.

Email Marketing Solution
How many sends do Members get with the Email Marketing solution?

Save time, generate leads, celebrate your successes, and increase brand awareness with The Guild's fully automated Auto Direct Mail (Auto 20/20) marketing service. Sending A5 direct mail cards in or out of an envelope every time the system is triggered by criteria pre-selected by you. Choose from: Fresh on Market (Sales) Fresh on Market (Lettings) Sale Recently Agreed (SSTC) Let Recently Agreed

Auto Direct Mail

Our new custom generator will allow you to create and download QR codes which can be used anywhere - not just on materials ordered from the Digital Hub. Once created, a QR code can be saved for future use to save you having to recreate them. Codes can be generated for: URLs / Website links - To book an online instant valuation or view listings Phone numbers - the number is entered into the phone ready to be called. Email addresses - Ideal for adding to your business cards Maps / locations - Directions to your office on printed brochures, for example Text messages - When scanned, a text is created on the scanner's phone Visit the Hub on the link below to learn more.

QR Codes
What five things can you generate a custom QR Code for?

Take advantage of the FREE opportunity to feature your business in The Negotiator magazine – this an exclusive Guild Member offer. The Guild has a monthly feature showcasing three Guild Member agents reporting on their area. This is a great opportunity to raise the profile of your agency and showcase your expert local knowledge with a wide audience. In the past, agents have said that it has given them fantastic exposure. Some have even shown the article to potential clients to highlight their status as a trusted property professional in the area. To take advantage of this FREE opportunity, email Wesley at wesley.barnard@guildproperty.co.uk WHAT WE NEED FROM YOU: 1. 3 OFFICE STATS For example: average sale, average rental price, average commission price, average number of viewings per month (anything that shows off your estate agency) 2. 350 – 450 WORDS ON the local property market; what is directly affecting your local market; your estate agency – what you specialise in – what you get asked for. 3. 2 HIGH-RES IMAGES (OVER 1MB) 1) commentator - whoever wrote the piece (usually will be the director, manager etc.) 2) A property on the market – one that compliments the piece, an attractive home. Please send submissions to wesley.barnard@guildproperty.co.uk

Guild PR
Which trade magazine does The Guild have a regular feature in?

You can find the PR reports under 'miscellaneous' on the Digital Hub. Every month, we share the latest stats from The Guild PR team, headed up by Wesley Barnard. Knowing how often and where The Guild are featured can help you on appointments; you will know the number of features and show how important The Guild is within the property market.

Guild PR
Under which category can you find the PR reports in the Digital Hub?

The total cost is generally only 9p to 15p per item delivered. You can choose from a wide variety of sizes and styles, carefully tuned to your unique proposition by our talented Studio team and distributed by the efficient Royal Mail ‘door to door’ service. Due to The Guild’s bulk-buying power, we are able to offer Royal Mail Door to Door delivery at a cheaper rate than you would be able to secure independently! The cost is usually in the region of £65 per 1,000 households, although the exact price will be confirmed to you as part of the quote that we will provide to you upon request. We will then manage and co-ordinate the whole process for you! By booking through us, you are also not restricted by the normal Royal Mail minimum spend of £500 per campaign. Depending on the profile of the campaign, the total cost is generally only 9p to 15p per item delivered, and you can have confidence that yours will be the only estate/lettings agency to have items delivered by Royal Mail’s Door to Door service in your chosen area for that week.

Royal Mail Door to Door
How much is Royal Mail Door to Door per item, generally?
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