When it comes to selling your home you need to present your property well, and to the right audience. Speak with your estate agent about their marketing, establishing what is included within their fees and whether there are additional charges for other elements.
Presenting your property
Generally, presenting your home in the best light depends on several things, and this can dependent on the property:
Photos – on crowded property portals or amongst similar properties in your local paper, stunning photography will capture people’s attention. The right photo can portray the lifestyle within the home, allowing people to imagine it as their own. For the right property, drone photography can give a much-needed aerial view of, for example, the scope of exterior space.
Videos – video is a great way to bring a property to life and animate the space, and it can work really well on social media when it comes to marketing. Drone footage is another addition which may suit your property.
Floorplans – will give buyers a true perspective of the accommodation your property has to offer. Unlike photos, floorplans allow people to map their lifestyle onto the square footage, assessing how your property will meet their future needs.
Brochure – professional, quality sales particulars which are well-presented give house-hunters a great first impression. This dedicated brochure can be emailed or posted to potential buyers in a targeted marketing approach.
Marketing your property
Your agent’s strategy is important to you, so ask them where they will be marketing your property and how. Here are some of the ways an agent can give your property the right exposure:
- Your agent will also have their own buyer’s database, people they know to be looking or who have expressed an interest in a similar property, who they can target.
- Your agent will also be able to market your property to the right people because they know the local area in detail. With knowledge about the best schools or the catchment areas, or what the transport links might be like they can sell your home on the accuracy and detail.
- 'For Sale' boards are a clear indication to the local market you are selling, attracting the attention of those who perhaps aren’t specifically looking to buy.
- Listing your property in the local paper will attract more local buyers.
- Presence on all the major online portals is essential. Portals such as Rightmove and Zoopla are key search sites for people, even those who aren’t actively searching.
- Social media is another tool at your agent’s disposal. Presence on your agent’s social media channels can raise your property’s profile, and with targeted advertising, it’s possible to reach a particular demographic in the right location.
- For the right kind of property, your agent may think your sale would benefit from an open house where prospective buyers are invited to view your property at the same time. There are several reasons for doing this, for example, anyone interested in your property may be encouraged to move quicker thanks to a little competition. These typically occur on a Saturday, to welcome the maximum number of people.
- Does your property have a story to tell? Homes with a blue plaque or those which were once owned by someone famous could secure you some free national coverage. Your agent will be able to objectively advise whether you are likely to secure any PR, as the property really needs to stand out.
- Network organisations, such as The Guild, can offer greater exposure for your property. Agents who are Members of The Guild can make your property available 24/7 on touch screens in the Park Lane Office, as well as featuring your property in quality printed magazines.
- Does your property have a particular niche? For example, an equestrian or golfing property may well gain interest from specialist publications.